1. Intent of Website: From Homepage itself it is clear they are selling food. 2. Color Scheme: Burger King site has too much of yellow/orange/red color family. There is lack of contrast and colors look too stark. Pastamania font color is white on a colorful background which is not easy to see. I would have preferred black or a darker color. Pizza hut color contrast is just nice. Font color is clearly visible but not overwhelmingly large like burger king. 3. Site ID: All of them have prominently displayed site ID. Pizza hut on top centre and rest on left top. All pages have site ID which links back to homepage. 4. Taglines: I didn’t see any taglines except on Pizza Hut “Dine with US”. Main page of burger King straightaway displays promotions. 5. Utilities: Burger king had its utilites like delivery/contact etc. almost at the bottom page for which one needs to scroll down and since home page is very long-not very convenient. Pizza hut has order now at the top right corner prominently displayed and contact us is at bottom but we do not need to scroll down as page size is not too long. Pastamania has Easy to order delivery – very detailed and efficient. I like that they inform you where this delivery is coming from after address to deliver is given.
