logo

Comparative Analysis of Websites



1. Timeliness: Content looks updated with latest promotions etc. but copyright date at the bottom of page is not current year. Pizza Hut date is 2017 and rest of them mention 2016.

2. Tone, Style and Voice: Burger king has fun fonts and exciting, promotional kind of tone. Pastamania fonts and tone is more elegant but font color on top is white on light background. Pizza Hut is able to maintain a balance between two.

3. Content Load: Image Content is too heavy on Burger King site as images are too large. Clicking on a food item opens another big window which is massive and overwhelming. Home page of Pastamania has white font on light background which is difficult to read.